Job Title: Greeting Card Content & Design Reviewer (Contract)
Company: HeartStamp
Type: Short-term contract, hourly
Compensation: $[Hourly Rate Placeholder]/hour, depending on experience and qualifications
Location: Remote
About HeartStamp:
HeartStamp is building a modern AI-powered greeting card platform with a strong point of view on design, humor, emotion, and cultural relevance. Our card library includes a wide range of visual styles, tones, and messaging, created to resonate with today’s audiences, especially Gen-Z and Millennials.
We are looking for a sharp, culturally aware Greeting Card Content & Design Reviewer to help review and curate cards created for our growing library.
Role Overview:
This person will review greeting cards submitted for inclusion in the HeartStamp library using our proprietary web-based admin system. The role involves evaluating each card’s visual design, art style, messaging, tone, originality, and audience fit, then either approving the card for publication or sending it back with clear notes for revision.
This is part quality control, part creative review, and part brand/taste curation.
The right person has strong instincts for what feels current, emotionally effective, funny, stylish, and commercially viable, especially for Gen-Z and Millennial audiences. If the candidate has the right creative or production background, there may also be an opportunity to make light edits or help resolve issues directly.
Responsibilities:
- Review greeting cards for approval within HeartStamp’s internal web-based admin platform.
- Evaluate cards for:
- visual quality and overall design appeal.
- relevance of art style to concept and audience.
- clarity, originality, and effectiveness of messaging.
- tone fit, including humor, sincerity, edge, warmth, or other intended voice.
- cultural relevance and trend awareness for Gen-Z and Millennial audiences.
- brand fit and publish-readiness.
- Approve cards that meet quality standards for inclusion in the HeartStamp library.
- Reject or return cards that need revision, with concise, actionable feedback.
- Flag issues such as:
- weak or awkward wording.
- stale, off-brand, or out-of-touch humor.
- confusing emotional setup/payoff.
- poor visual hierarchy or design choices.
- mismatched art and message.
- low-quality execution or questionable taste.
- potential moderation, sensitivity, or appropriateness concerns.
- Maintain consistency in review standards across a large batch of cards.
- Collaborate with creators, team leads, or internal stakeholders as needed.
- Potentially make minor creative fixes or revisions directly, depending on qualifications.
Ideal Candidate:
You have strong taste, good judgment, and know when something feels fresh versus forced. You understand internet culture, trends, meme fluency, and modern aesthetics, but you also know that not everything should sound like social media sludge. You can tell the difference between a card that is clever, heartfelt, funny, or commercially strong and one that just feels off. You also have the ability to catch on to what's working and what's not within our own design system. Noticing design element trends, and helping implement precise feedback that helps build/improve foundational design elements.
Required Skills / Qualifications:
- Demonstrated strong visual and editorial taste.
- Strong written communication skills, especially the ability to give specific, useful, concise creative feedback.
- Familiarity with Gen-Z and Millennial culture, humor, visual trends, and consumer taste.
- Experience reviewing, editing, curating, or approving creative work.
- Ability to assess both visual design and copy/message.
- Strong understanding of foundational typography layouts.
- Strong attention to detail and consistency.
- Comfortable working in a web-based admin or content management system.
- Able to work independently, make judgment calls, and move efficiently through a high volume of content.
Preferred Qualifications:
- Background in one or more of the following:
- greeting cards.
- consumer products.
- copywriting.
- social media content.
- design review.
- creative direction.
- art direction.
- brand marketing.
- trend forecasting.
- e-commerce content.
- Experience with humor writing, short-form copy, or culturally current brand voice.
- Experience reviewing content for commercial publishing or marketplace platforms.
- Familiarity with AI-generated creative content and the kinds of quality issues it can introduce.
- Ability to make light edits to copy, design direction, or creative assets.
- Familiarity with moderation, brand safety, or content quality review workflows.
Education:
We are open on formal education if the candidate has strong relevant experience and taste.
That said, ideal backgrounds may include:
- BA/BS in Design, Marketing, Communications, English, Creative Writing, Advertising, Media, or a related field.
- Or equivalent professional experience in creative review, content curation, copywriting, design, or brand work.
Success in This Role Looks Like:
- Strong approval decisions with good consistency.
- Clear and efficient revision notes.
- A published card library that feels polished, current, emotionally effective, and on-brand.
- Good judgment around what will resonate with modern audiences and what should be reworked.
Nice-to-Have Traits:
- Strong aesthetic instincts.
- Internet and trend fluency without being cringe or overly online.
- Good humor radar.
- Balanced judgment - can recognize both edgy and heartfelt work when it works.
- Fast but thoughtful reviewer.
- Comfortable being opinionated when something is not good enough.
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Engagement Details:
- Short-term hourly contract.
- Remote.
- Hours and project scope to be discussed.
- Hourly rate: $[Hourly Rate Placeholder]/hour, depending on qualifications and experience.
To Apply:
Please send:
- a short note about your background.
- links or samples of relevant work, if available.
- a brief explanation of why you’d be a strong fit for reviewing modern greeting card content, design, and messaging.